Consumer 360

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Embrace your consumers' ecosystem

Your consumers cannot simply be defined by
their needs
. Their relationships determine
who they are
.

“Consumer centricity” is a pointless
concept if it leads to ignoring the
complex network that connects
the consumer to their environ-

ment. Your product, your service,

is one part of this ecosystem.

Embracing the complexity of your
consumer’s journey goes beyond
traditional market research
. It calls

for a real 360 approach that considers

all the involved parties.

What we propose:

We explore and map the relationships that

define your consumers, understand how
your  products / services  can impact
beyond  their  primary  audience
.

 

We bring the full value and diver-
sity of academic social studies to
better  understand  the  context
where  your  consumer’s  needs
get  forged and  can  be  fulfilled
.

 

We  create  innovative  platforms for

your brands either focused on the

consumers’ ecosystem or through bold

collaborations with partners who focus on the

different stakeholders of the ecosystem.

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We help you go beyond the obvious and unlock the full value attached to your product / service…

…potentially moving your business towards a different model.