Invisible influence
The real decision-maker
Who is influencing your consumers’ choice? Who can shape their opinion and indirectly contribute to the decision-making?
Since the advent of modern PR, we
know that the most influential
opinion setter is not a profes-
sional of information, an
institution or an academic
expert. True influencers
are invisible and diverse.
They are friends, peers, family
members, people we trust rather
than people we consider experts.
The raise of social media has empowered
the “unknown” and challenged the traditional status of expertise.
What we propose:
We advise on the best approaches to identify and map the “invisible influencers”.
We engage with them either directly
or through activated networks.
We consolidate their expertise and
help those who are the most engaged
get more visible and influent.
We help you integrate the most diverse and
difficult-to-reach opinion leaders in your Communications.
Attention and care can go a long way.